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Promising 45,500 visitors and the largest ever exhibition area, the 15th ADIPEC will address key energy issues locally and globally alongside showcasing the advanced technologies needed to sustain oil and gas industry growth

ADIPEC 2012 biggest everPictured, from the left, are: Simon Mellor, senior vice-president, dmg :: events; Humaid Al Dhaheri, chief sales and marketing officer, ADNEC; Ali Al Jarwan, ADIPEC 2012 chairman and ADMA-OPCO CEO; Geoff Dickinson, president, dmg :: events Middle East and India. (Image source: ASDA'A Burson-Marsteller)

Held under the patronage of Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE, ADIPEC 2012 will take place from 11-14 November on the theme of ‘Sustainable Energy Growth: People, Responsibility & Innovation’.

Ali Rashid Al Jarwan, CEO of Abu Dhabi Marine Operating Company (ADMA-OPCO) and chairman of ADIPEC 2012, said, “ADIPEC 2012 reflects the position of the UAE and its capital Abu Dhabi as a centre of knowledge, excellence and innovation, particularly in the oil and gas field.

“By bringing together such a large number of oil and gas specialists and practitioners, the 15th edition of ADIPEC offers participants an unprecedented opportunity to study the latest industry technologies and best practices.”

Mohamed Bin Dha’en Al Hamli, UAE minister of energy, will officially open the conference programme.

Covering 38,000 square metres, including a 10,500-square metre outdoor complex, ADIPEC 2012 will be 8.5 per cent bigger than the 2010 show in terms of exhibition space.

More than 1,600 exhibiting companies and 13 national pavilions will take part, with national oil companies from around the world represented along with leading multinationals and small- to medium-sized businesses.

Simon Mellor, senior vice-president of dmg :: events and organiser of ADIPEC 2012, commented, “As the world’s energy challenges have grown and as the role of Abu Dhabi and the Gulf in meeting the world’s energy needs has evolved, ADIPEC has become a hub for new thinking, more innovative solutions and the networking and business activities of a growing community of industry players.

“Abu Dhabi is now at the centre of the global marketplace for oil and gas, bringing together decision makers from the region, Europe, North America and increasingly the Far East. ADIPEC has kept pace with the expansion of Abu Dhabi in the oil and gas sector and the decision to make ADIPEC an annual event from 2013 reflects the emirate’s strategic role as a reliable, secure and environmentally responsible provider of the world’s energy,” he noted.

Organised by the Society of Petroleum Engineers (SPE), ADIPEC will examine the critical challenges involved in sustaining energy supplies after the era described as ‘easy oil’.

Industry decision-makers and global CEOs will also explore the opportunities presented by the latest technology innovations and the expanding capabilities of state-owned oil enterprises such as Abu Dhabi National Oil Company, supporter of ADIPEC 2012.

Away from the conference auditorium, visitors to ADIPEC will discover a variety of new exhibition features in keeping with the theme.

The Middle East Country Briefings, a series of in-depth sessions delivered by industry experts with the support of the Oxford Business Group, will offer new entrants into the region’s oil and gas sector invaluable advice on cultivating business partnerships and securing commercial opportunities.

Three panels covering the UAE, Qatar and Iraq will take place on day two of the event, followed on 13 November by Saudi Arabia and Kuwait.

Also new for 2012 will be a dedicated Offshore and Marine Hall inside a 4,000-square metre marquee representing the centrepiece of the show’s enlarged outdoor complex.

Humaid Al Dhaheri, chief sales and marketing officer of Abu Dhabi National Exhibition Centre (ADNEC), said: “ADIPEC is at the heart of Abu Dhabi’s emergence as a world-class destination for the MICE sector and the state-of-the-art facilities of ADNEC is driving development of the local exhibitions industry, which is experiencing annual growth of around seven per cent.”

The opening day of ADIPEC 2012 will conclude with the second ADIPEC Awards, which will announce winners from a record 170 entries in six industry categories, including technology and innovation, corporate social responsibility, health, safety and the environment and best project.

The gala awards dinner will take place at the St Regis Saadiyat Island Resort.