ENOC unveils new growth strategy to boost Dubai’s energy sector

ENOC CEOAccording to ENOC Group CEO Saif Humaid Al Falasi, ‘ONE ENOC’ will strengthen the group’s operations and global footprint by drawing on synergies between our upstream and downstream business segments. (Image source: ENOC)Emirates National Oil Company (ENOC) has announced a new growth strategy aimed at serving Dubai’s growing energy needs while simultaneously developing an integrated upstream and downstream energy value chain to drive future growth

As part of the five-year strategy 2016-2021, ENOC will focus its efforts and investments on fulfilling the emirate’s energy needs through the expansion of its refinery and service station network, building terminals storage capacity, and increasing its market share in the marketing of diesel, jet fuel and LPG.

Addressing the board, Saeed Al Tayer, ENOC’s vice-chairman, said, “Over the past decade, primary energy consumption in the Arabian Gulf has grown more than twice as fast as the world average of 2.5 per cent per year. The UAE is witnessing a similar rise in consumption led by an increase in population and the need to drive infrastructure development.

“To address this, ENOC will work to achieve the goals of Dubai Plan 2021 through an innovative approach focused on product positioning as identified by our new growth strategy. Meeting the energy needs of Dubai is the primary objective of the Group, with a focus on developing synergies across the value chain to deliver world-class sustainable and integrated energy solutions.”

Saif Humaid Al Falasi, Group CEO of ENOC, added, “Our new strategy aims to achieve the sustainable development goals of Dubai, while promoting energy sector efficiency. Our integrated development model, ‘ONE ENOC’, will strengthen our operations and global footprint by drawing on synergies between our upstream and downstream business segments.

“Additionally, ‘ONE ENOC’ will serve as a platform for the group to develop capabilities to compete locally and internationally and strengthen the collaborative spirit amongst our employees to enable them to drive our growth aspirations in an integrated fashion.”

As part of ENOC’s long-term strategy, the board appointed Zaid Alqufaidi as the new managing director of ENOC Retail and Burhan Al Hashemi as the managing director of ENOC Marketing – two business units that have strong expansion plans.

The company will focus on expanding capacities in order to support domestic energy demand in alignment with Dubai Plan 2021 and in preparation for Expo 2020 Dubai. This includes a 50 per cent capacity increase of ENOC’s Jebel Ali refinery to reach 210,000 bpd, and the construction of Project Falcon’s 19 km jet fuel pipeline extension to Al Maktoum Airport by end of 2018. According to ENOC, the projects reflect ENOC’s commitment to supply 60 per cent of jet fuel volumes at Dubai Airports by 2050.

A key component of the Group’s strategic direction is to expand the retail network within Dubai to deliver an array of offerings including non-fuel and other supplementary services. This includes ongoing renovation of major service stations in Dubai and the construction of 54 new stations by 2020.

International business development is the second key area detailed in the revised strategy. International business will primarily follow an integrated structure – as ‘ONE ENOC’. Pilot projects will be developed and tested to provide a cohesive business model for implementation across target markets.

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